On the planet of organisation development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our companies?
Digital Marketing Defined
Digital marketing is the marketing and promotion of organisations and their brands through digital media channels. Digital media, at the moment, consists of sites, social networks, radio, television, mobile and even types of traditionally non-digital media such as signboards and transit signs. Essentially any marketing media that is provided digitally is thought about digital marketing.
This leaves only different types of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directory sites, billboards and posters are all starting to connect to their digital equivalents. With items like URL landing pages, QR codes, web banner advertising, online directory sites and text codes, traditional marketing and advertising usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and customers alike. The ever-increasing demand to reveal quantifiable results makes going digital a dream for the digital marketing agency. The majority of digital media, including sites, social media and mobile advertising is a lot easier to track than traditional marketing media such as print marketing.
For business owners, many forms of digital advertising are really low cost. Having a web existence, engaging clients in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are readily available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast lane of life makes digital marketing a must. When customers require goods and services, gone are the days of thumbing through a phone book to find them. Now, we whip out our mobile devices or head to our computer systems for answers – and we find them quickly.
Utilizing Digital Media to Build Your Service and Brand name
No matter what size your service is – big or little to medium sized service/ business (SMB or SME) – you can effectively market your service through inexpensive digital channels. The structure of your marketing efforts will be your website. Invest carefully in your website, and make certain that it does the following:
Properly represents your organisation and brand (feel and look, messaging).
Adequately speaks to your target market.
Can be discovered by searchers on the top online search engine.
Is up-to-date and easily navigable.
Provides numerous channels for customer communication.
Links to other marketing efforts.
It is advised that you work with a professional web design firm that is proficient in web advancement and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be thought about one of your top business financial investments.
As soon as you have your website complete, the next steps would be to introduce routine month-to-month or bi-monthly email campaigns, and get in touch with clients via social media. If you are truly on a small spending plan, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead consumers back to your site where they can completely engage with your service, product or services, and select the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for seo and pay-per-click advertising. Many businesses today rely greatly on being found online to get brand-new customers. A typical misunderstanding among business owners is that merely having a website suggests that clients will discover it. Not so. Your website must be developed with specific keywords and expressions, meta information, page content and linking strategies that will help it reach leading search rankings.
Due to the fact that lots of keywords and phrases have stiff competition for top search rankings, you will need to supplement your organic seo efforts with pay-per-click marketing. Getting established with pay-per-click ad campaign can be a little challenging, however with a little time, effort and instruction, that too can be accomplished internal, or for an affordable cost through an outside digital marketing firm.
Beyond email, social networks marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and a lot more are available as marketing outlets. Whatever digital efforts you select, they ought to all connect and tie into your foundation – your business site. Learn more about #1 digital agency here.